The Next Chapter

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Last year I wrote a speech that I competed with. I’ve told that story many times – it’s the story of a homeless man telling me that i look and smell beautiful – that he loves everything about me… and then he asks me to go for a hotdog in the park. I agree to meet him the next day, and then a street guy runs over and tells him “if you have a lighter, I’ll give you a toke”, and my guy up and bolts. I joke that my dating life is so bad that i can’t even get the homeless guys to commit.

Anyway, last night as Lily and I left Harlem, I ran into him!!! His name is Adam, and I was so excited to get a picture. I told him I wrote a speech about him. He has schizophrenia and he’s addicted to crack and he’s rarely coherent. He was really excited about the speech, and then he said… oh ya, how is your pillows? This stunned me, because a year ago I ran into him after I purchased some pillows from Homesense. He was so high and out of it. I gave him a few bucks and he didn’t even remember the hot dog story, and yet, on this night, he remembered the pillows?

I don’t know why, but I have a soft spot for Adam. So glad to have another chapter in our book.

My name is Claire.

Today I was on the subway heading into work. There was a disheveled woman in her early forties, plump with scraggly blonde hair and huge baggy jeans. She walked up and down the aisle repeating “My name is Claire, can I please have some money for food, I’m hungry. My name is Claire, can I please have some money for food, I’m hungry”. For some reason this made me smile. When she got to me I said, “Claire – how is your day”. She said, “not good, I’m hungry”. I said… ‘then I’m going to help you because I really like your marketing strategy”. She looked at me suspiciously but relaxed when I gave her some money. “I’m Claire, and I’m hungry” she repeated. “Yes, I totally get that” I said. She stared at me blankly for a second and then continued on her way, repeating her line.

Whether you are running a 7 figure business, or hustling for change – everything is marketing. She personalized her pitch by announcing her name. She pitched her problem. She was hungry. And she had the solution. Just give he some money. Short, and direct lol.